A great retail experience makes customers feel that they're not just buying something- they must feel that they're part of a community- that they've found 'the place.' Everything must "resonate." The smallest details matter, the way the sales team feels right at home in the space matters, and the authenticity of the brand message matters.
In Kir’s 15 years of retail experience, she has spearheaded the design of over 120 flagship retail locations, and she has worked on 15 unique brand rollouts ranging from 5 to 50 stores per year. Kir leads a team that is passionate about getting to know a brand, drawing the essence of a brand from its customers and its creative origins, and translating that core brand into an exquisite built environment.